Sa Sa Ladies' Purse Day 2015

Sa Sa Ladies' Purse Day 2015

SaSa a cosmetics retailer based in Hong Kong and China sponsor a very glamorous horse racing event at the Hong Kong Jockey Club every year. This horse race has a long standing history and tradition. The first Ladies’ Purse Race was ran in 1846. Women from all over Hong Kong/China attend this prestigious hat wearing event and get dolled up for a day of fashion, fun, racing, beauty and gorgeous hats.

(Hong Kong Women enjoying the festivities, NOELEEN hat far right)

Every year the sponsor SaSa invite a Milliner to collaborate with a local Hong Kong fashion designer. This year the lead milliner was Piers Atkinson from the U.K. I had the opportunity to meet Piers and he seemed to really enjoy his time in Hong Kong including the lead up to the event and the fashion show on the day. Here we have some photos of Piers’s designs. Other photos included are a few of my clients in their bespoke hats, racegoers on the day and lastly winners of best dressed and best hat award in the SaSa corporate box.

(Piers Atkinson Designs)

Elegant Racegoer in chic beret style hat.

Sherie Legrix middle in her NOELEEN custom geometric black and white statement hat stood out in the crowd.

Elegant Ladies dressed to impress.

Piers Atkinson design above

NOELEEN and Hong Kong Milliner Jaycow looking very colorful in her own design.

This lady looked amazing in her head to toe look.

Photo Sasa Official

Defying gravity in my percher style hat.

Delighted and happy for my client who was first runner up for best dressed award.

Piers Atkinson enjoying the fashion parade.

Winner for Best Hat Award -Nicole Purton from Australia founder of Lets Gets Racy.

Another client of mine in her bespoke cocktail hat 

I'm looking forward to seeing more style and elegance at the the Longines International Race on Sunday 13th of December at Hong Kong Jockey Club in Shatin. Last year it was a privilege to win the prize for elegance. Who knows this year it could be you in a gorgeous hat, bearing in mind of course that " Elegance is an Attidude".

Enjoy your weekend.

Noeleen x

Making All Women Glamorous.






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