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Sasa Ladies Purse Day Hong Kong 2014


NOELEEN & Sherie with Nicole from


My first Sasa Ladies Purse Day 2014 in Shatin race course was an amazing experience, especially in the year of the horse. I was lucky enough to create bespoke hats for Hong Kong clients to match with their outfits. One of the hats that really stood out on the day was worn by celebrity ex jockey and pioneer in Hong Kong horse racing, Sherie Legrix. This hat was custom made for Sherie to coordinate with her edgy houndstooth dress.  A decision was made to collaborate with "Edward Chui Jewellery Art" and adorn the hat with jade. Edward Chui Jewellery Art known for their East meets West atheistic and timeless elegance and sophistication specializes in contemporary jade pieces in nonconventional colours such as black, white, pink and lavender. This well known Hong Kong Jewelery Brand is popular with celebrities socialites and Royalty.  I was delighted and proud  to be associated with this famous brand as my mission statement is "Making all Women Glamorous" which ties in perfectly with Edward Chui Jewellery art. I was extremely happy with the collaboration and the outcome. The beautiful large brooch in white and lavender jade adds the final touch to the hat, a very glamorous statement piece indeed. Check out my blog for more photos

Bespoke piece created by NOELEEN  far right (photo Hong Kong Jockey club)